PreprintScience & research1 min read
Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact
Open the original research record for the paper and its access options.
arXivOriginal paper title
- Publication
- arXiv
- Stage
- Preprint
- What we read
- Original paper title
- Authors
- Masahiro Kato, Daiki Honma, Taka Kato
- Universities and research institutions
- Not yet supplied in verified metadata; the Brief does not guess.
Read the reporting
This item links to the source article. An AIEO summary is not available for this edition.
Open arXiv ↗Original sources · 1
- Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact ↗arXiv · 2026-09-10
Check the original paper for its authors, methods, version and access terms.
What is your take?
Ask a question, add useful context or share a different perspective. Keep the conversation respectful and grounded.