The name of the artist is more important to them than the quality of the work.
The surrounding passage

It is much to be regretted that so much of the apparent enthusiasm for art at the present day has no foundation in real feeling. In this democratic age of ours men clamour for what is popularly considered the best, regardless of their feelings. They want the costly, not the refined; the fashionable, not the beautiful. To the masses, contemplation of illustrated periodicals, the worthy product of their own industrialism, would give more digestible food for artistic enjoyment than the early Italians or the Ashikaga masters, whom they pretend to admire. The name of the artist is more important to them than the quality of the work. As a Chinese critic complained many centuries ago, "People criticise a picture by their ear." It is this lack of genuine appreciation that is responsible for the pseudo-classic horrors that to-day greet us wherever we turn.

The work and its creator

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Creator: Kakuzō Okakura
Nationality / cultural background: Japanese
Work / edition: 1906

Historical public-domain text. Selected passage; line-end whitespace normalised. No generated quotation.

In the source: I. The Cup of Humanity; paragraph 88 in the selected body section

Selected for the Brief on 16 Oct 2026. This date records our selection, rather than when the work was created.